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5 September 2011
Lotus Evora Freddie Mercury Edition
Lotus announces its latest charitable donation
for the HAMMER TO FALL on: a bespoke Evora S for
the Mercury Phoenix Trust.
CALLING ALL GIRLS and boys - September 5th will see the Savoy Hotel play host to a very special celebration, the 65th birthday of THE HERO, the late, great Freddie Mercury.
DEAR FRIENDS of Freddie will unite in GOOD COMPANY at Freddie’s FLASH birthday bash which is set to be ‘a unique night of comedy and rock and roll’ as the climax to this year’s Freddie For A Day. The highlight of the night will be an auction to raise funds for the Mercury Phoenix Trust, the HIV AIDS charity set-up in his honour by band mates Brian May, Roger Taylor and Queen manager Jim Beach after the singer’s death in 1991.
Forget a BICYCLE RACE, on this special occasion FAT BOTTOM CARS (forgive us Freddie) is what it’s all about as the bespoke Lotus Evora S headlines the auction alongside fantastic donations from Brian May and Roger Taylor, Top Gear, Raymond Weil, the Nelson Mandela Foundation and the West End stage hit ‘WE WILL ROCK YOU.
The pearl white MADE IN HEAVEN Evora S with Freddie Mercury inspired theme represents A KIND OF MAGIC combination from the Lotus Design team: the power and prowess of the critically acclaimed Lotus with the dramatic styling befitting of a British rock legend. Featuring deep red and gold highlights this Evora S is well deserving of Freddie’s autograph which is also included in the scheme.
The exterior BODY LANGUAGE features a white,
red and gold colour scheme inspired by the
iconic costume Freddie wore for the 1986 “Magic
tour” and features beautiful silver on white
iconography. The front fender references the
Montreux Freddie memorial statue with the line
“Lover of life. Singer of songs” taken from the