|
The boards that have recently been covering
number 52 Regent Street in the heart of London’s
Piccadilly have been removed to unveil a new
flagship store and Lotus takes pride of place to
showcase its iconic brand in a new and
accessible way.
LOTUS ORIGINALS arrives in the capital at a
massively exciting time for the UK and
everything British. As the nation is in
full-patriotic-swing during the year of both the
Olympics and the Queen’s Diamond Jubilee, it is
the perfect time for Lotus to demonstrate how
it’s legendary British brand, one steeped in
heritage and international reverence, deserves
its place in the buzzing 2012 summer calendar.
Situated in London’s Piccadilly, the Grade II
listed 4,800 sq ft space, which was previously
the ‘Café Royal’, will be host to a diverse
collection of luxury apparel, luggage, gifts,
toys, and limited edition collectables - this is
a store for the fashion conscious and style
orientated, not purely a shrine for Lotus fans.
Nevertheless, those with a passion for F1 will
be able to lose themselves in the emporium,
whilst those that are more concerned with
quality fashion will be delighted with the
beautiful lines that are perhaps more affordable
than the dream sportscar!
The development of the LOTUS ORIGINALS retail
concept has been rapid. Since its launch in
September 2010 the offering has gone from online
sales only via www.lotusoriginals.com to small
shops in Monaco and China carrying small lines
of key pieces to now a flagship store in the
heart of London!
The London store is the next step in a fully
integrated, international approach for non-car
Lotus products. The concept of the store
embodies style and heritage in a ‘Best of
British’ way that provides enthusiasts and
fashionistas with a new Lotus experience.
 |
