Every once in a while you pick up something
to read and it surprises you, maybe, just maybe,
when you get your hands on the new Lotus
magazine, you might just have one of those rare
moments. Thatís the plan anyway.
Shakespeare gave Juliet the famous question:
What's in a name? That which we call a rose, by
any other name would smell as sweet.
So, what is in the name Lotus? Arguably Lotus is
a brand - but any marketing guru worth their
salt will tell you that a brand is only in part
about a name or a logo, equally important (if
not more so) is the experience that becomes
synonymous with the name.
thatís what the Lotus magazine is
all about Ė itís not a car magazine
(even if Esprit, Elite, Elan, Elise
and Eterne feature prominently in
issue 1), itís the translation of
the new Lotus experience onto paper.
It isnít a glorified sales pitch,
itís the gateway to the new Lotus
world, itís an insight into our game
Weíve brought together some
exceptional people from the magazine
industry to bring you a work of
reading glory spanning 160 gorgeous
pages. Lotus is a lifestyle choice
and in our magazine youíll find a
collection of intriguing articles
highlighting the very best of
British culture accompanied by
fashion and sublime photography.
Lotus CEO Dany Bahar said: ďThe
concept behind the magazine is to
showcase the world of Lotus in a
smart, stylish and tongue-in-cheek
format. The magazine provides the
perfect platform to communicate our
new DNA - sexy, upbeat, unique,
energetic and bursting at the seams
with creativity and joie de vivre.
Iím confident that, as with our new
cars, the magazine can compete with
the world's best and do our special
times a year, with a cover price of
£20 (Ä25/$30), issue one of the
magazine was launched at the Paris
Motor Show and is available now via
online subscription (http://www.lotuscars.com/en/lotus-magazine).
In 2011 subscribers will be able to
receive three issues delivered
direct to their door for just £60
Lotus rules apply. Come join us on
our journey. Donít be left behind.