- 81% sales increase EU overall
- 88% increase in UK
- 143% increase in France
- 139% increase in Germany
- 29% up USA; 50% up Canada
- 24% up Asia and Middle East
- 130% sales increases in China; 125% in Japan
- Lotus Motorsport shows 19% increase
- 163 dealers, 25 more than nine months ago, 50 more in pipeline
by the end of 2015.
- Exciting reveal in Geneva
Announcing that overall sales are up by 54% in the past nine months
provides tangible proof that the forward strategy established by Lotus
Cars is working. In volume terms, the increase of 551 cars over the
previous year, to a total of 1,565, is an excellent result for the
British sports car maker.
Lotus has enlarged and strengthened its representation globally, with 25
new dealers enrolled across a number of territories in the past nine
months, with another 50 new dealers joining Lotus by the end of 2015.
Jean-Marc Gales, Chief Executive Officer, Group Lotus plc, said, “Our
sales growth and dealer expansion is performing to plan and demonstrates
the confidence that our customers have in Lotus. The positive reception
that all our new Lotus cars are receiving in both new and established
markets shows that our product development strategy is heading in the
Lotus is revealing an exciting new car at the important Geneva
International Motor Show in early March 2015. The product will remain
true to its core pillars of lightness, performance and driving purity by
embodying all of them in a most desirable package.
The most recent Elise S Cup model is already creating vital banner
headlines and comments like “…most intoxicating sports car at any price”
and “…it’s about as much fun as driving gets”, are some of the justified
rewards for the effort expended at Hethel; and that is for a version of
an existing model….the Geneva reveal will produce even more for the new
The demand for Lotus Cars in places like China and Japan continues to
grow and market reports are quietly confident that the new model to be
unveiled at Geneva will accelerate the sales volumes in the USA, Europe,
Middle East and Asia by considerable margins.