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10 July 2010
AirAsia X & Lotus Racing partnership takes of
AirAsia X officially announced a partnership
with Lotus Racing, during the world famous
British Grand Prix held at the home of British
Motor Racing, Silverstone from 9 – 11 July. |
AirAsia X CEO, Azran Osman-Rani and Lotus Racing CEO, Riad Asmat were on hand for the photo call at the Lotus Racing garage along with drivers Jarno Trulli and Heikki Kovalainen. Next to them was the Lotus Racing T127 displaying the freshly placed AirAsia logos on the car.
This announcement is very timely, given that AirAsia X flies directly to a number of destinations where races take place in the current Formula 1™ calendar such as the UK (via Stansted), Melbourne, Malaysia and Shanghai (via Hangzhou). Soon, Korea and Japan can be added to the list as the destinations are soon to be a part of the airline’s rapid growth.
Commenting on the partnership, Azran states, "Teaming up with Lotus Racing is an exciting step for AirAsia X. We admire Lotus Racing as a team which always strives for excellence, a trait similar to that of AirAsia X. Furthermore, as we expand our route network, it is essential that we build our global platform, and a great way to do so is via involvement in Formula One™. Particularly in our upcoming markets of Korea and Japan later this year, and France in early 2011, all of which host legs on the Formula One™ calendar.
“There were people who once doubted AirAsia X’s low cost long haul model, questioning whether it could survive in the current global travel market. We proved them wrong by becoming one of the best in the world! Lotus Racing too had their fair share of skepticism. No one thought the team could even make it to the grid in such a short period of time, let alone be worthy contenders on the track. But they silenced the critics not only by producing the cars on time for the race season, but also by becoming serious contenders in the competition. There’s a lot that we can learn from each other, and we look forward to this relationship with Lotus Racing, taking AirAsia X further into the realms of sports sponsorship,” Azran said.
Riad Asmat, Lotus Racing CEO, added his
thoughts, saying: “We are extremely proud to
welcome AirAsia X into the Lotus Racing family
and are very excited about working together in
partnership over the coming seasons. We are both
growing fast, and the natural synergies between
our two companies will provide us with many very
exciting opportunities for Lotus Racing fans and
AirAsia X passengers alike – frankly, we can’t
wait to get started!”