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17 June 2011
Lotus is comming to China
Lotus Cars Limited appoints Lotus China Symphony
as the official distributor of Lotus cars in
Lotus China Symphony (Lotus China) is based in Beijing and will offer a full customer sales, service and ownership experience for customers in China and will embark on comprehensive marketing activities focused on increasing the presence and perception of Lotus in China.
The full range of high performance Lotus cars will be available in China, the award-winning Lotus Evora, the iconic Lotus Elise and the stunning Exige. Lotus China has initially ordered 100 cars, with the Evora accounting for the majority of these first customer cars, with the remainder being Elise and Exige. This ensures that the exclusivity of the iconic Lotus brand is maintained in such an important market.
Dany Bahar, Chief Executive of Group Lotus
said, “Lotus China has joined the Lotus family
at a very exciting time - with a new range of
sports and super cars on the way, which will
complement the current globally selling range,
and a new all encompassing motorsports programme,
both of which ensure that Lotus is at the
forefront of everyone mind as one of the world’s
most desirable car brands. The team behind Lotus
China has a wealth of experience in premier
niche vehicles in the Chinese market and
therefore we are delighted that we have teamed
up with such a credible and enthusiastic team."