2 visitors on this page

books brochures clubs classifieds chapman dealers home
disclaimer downloads events genealogy links manuals menu
modelcars news newsletter press press F1 proActive sitemap
racing specialists video more shop search contact

7 July 2011

Team Lotus: Caterham and GE branding revealed

During the Silverstone Grand Prix we will see new branding on the Team Lotus cars. Tony Fernandes revealed that his team will have two new logo's on the cars, i.e. GE and Caterham. GE became a Team Lotus sponsor last month and as we all know Caterham was bought in April. After the purchase of Caterham we did already see the rebranding of the Caterham Team AirAsia GP2 team.

"This is a monumental occasion for Caterham Cars. We are a niche low-volume sportscar manufacturer and yet we are now a key partner for a Formula One team with an extremely bright future. The purchase of Caterham signalled an exciting new era for the company in terms of the continued development of the legendary Seven,” Caterham Cars MD Ansar Ali said.

“But in terms of global visibility for the Caterham brand, you don’t get much better than Formula One. Caterham has a long and distinguished history in grassroots motorsport but this puts the firm in front of a truly global audience to sit alongside major car brands including Ferrari, McLaren and Mercedes Benz,” Ali added.